GIVEAWAY! Yamatoya SukusukuES High Chair worth S$288

201302 I Have My Eye On
Parents endeavour to give their children the very best, and I am no exception. As a mother to baby Faith, I am always on the lookout for quality clothes, toys, books, foods and other knick-knacks.

In the series ‘I Have My Eye On‘, I share my favourite finds for my little girl.

[SPONSORED POST* – GIVEAWAY and PROMOTIONAL details in this post] We have a new addition to the family! And we cannot be happier to have this good-looking fellow join us at family meals.

201401 SukusukuES 1

(I meant the high chair, not the kid. But my kid is definitely cute, and she joins us for family meals too.)

I am very design-conscious when it comes to the way we live. I drive my husband nuts with the need to buy things that ‘are useful AND look good’, but the truth is since Faith came into our lives, it got even harder to lead a handsome lifestyle. I mean…have you seen the obscene riot of colours that gets plastered all over baby furniture? We get Barney purple splashed next to Oscar green, you get the idea, and they make me cringe. I like colours, don’t get me wrong, but it’s so painful to witness the descent of offensive colour combinations upon us. We can’t win them all, so I try my best to stock baby furniture in shades and designs that don’t look out of place in our home, and let the colours loose on smaller items like toys.

I was delighted to uncover this gem of a high chair from Yamatoya. THERE IS HOPE, HUSBAND! After all, the high chair features prominently in the dining room; I wanted something that looks good, one that also scores well on function and ease of maintenance. It isn’t challenging to find a high chair in the market that fits the bill but it can get incredibly expensive (think $600 with the full specs included).

Now, enter the Yamatoya SukusukuES high chair which is everything and more that you can ask for in a high chair, priced much more reasonably (S$288, BUT there is a Chinese New Year promotion AND I’m hosting a giveaway, so read on!). Sure, Yamatoya is lesser known in Singapore than other companies but it is the top children’s furniture brand in Japan and Korea, and has been in the Japanese market for over 80 years. Yamatoya has only recently expanded into the Taiwanese and Singaporean markets, and is slowly gaining traction for its quality products.

We know that the Japanese are ingenious and meticulous at designing good-looking and highly functional lifestyle products, and I would make a beeline for the Yamatoya SukusukuES high chair for the reasons below:

1. We are a family of foodies who love to gather with our loved ones at the dining table. The SukusukuES high chair allows Faith to really join us at the table, and at a perfect height too!

2. We practise baby-led weaning and that means PLENTY of mess since Faith feeds herself most of the time. The SukusukuES high chair is a dream to clean – just a cloth lightly dampened with water and you’re ready to roll (or wipe, that is)!

3. When I prefer to have Faith munch on stuff upstairs during snack times (and that means I don’t have access to a dining table), the table attached to the SukusukuES high chair can be swung forward, and again, it is very easy to clean. If you don’t like the table, simply detach it from the chair with the allen key supplied.

201401 SukusukuES 2

4. There isn’t any seat belt to mess with to restrain the child, save for a guard. I prefer it this way, as this means that I can clean things up easily without detaching belts for a wash. The guard is very easy to install; you can use this for younger children (like Faith, who is almost 17 months old) and remove it for older kids who can sit safely in a normal chair. We have no issues with our very lanky toddler trying to wriggle out of the guard, and this is saying something as the guard does not go all the way around to restrain the child and the gaps are pretty tiny!

201401 SukusukuES 4

5. The seat plates can be very easily adjusted to different heights to accommodate a growing child; the high chair is made of rubber wood and it can withstand a load of up to 60kg, so this means I can sit on it too when Faith uses it in the adult configuration (provided I don’t balloon in size). Faith can use it till whenever she hits the weight limit. That’s a lot of bang for your buck!

6. The curved seat board means that kids can tuck their legs inward comfortably, instead of having their knees and legs jut out at an awkward angle. The ergonomic design of the high chair also ensure good posture (check out second photo of Faith, above)!

201401 SukusukuES 3

7. The chair is supremely easy to assemble with an allen key, screws and knobs that are all supplied with the set. No need for screwdrivers, crazy tools and rising tempers.

8. Being made out of wood, the chair is surprisingly light (I can hoist this up three stories in our house and trust me, I am the most sedentary person ever) but incredibly sturdy with its well-designed footprint. I don’t fear Faith rocking the chair or tilting it backwards, and it’s all thanks to the plastic stabilisers attached to the feet of the chair, and the t-joint side frames that distribute the weight evenly when someone sits on the chair. The footprint is not awkward at all, and I don’t trip while hovering around the chair (the same can’t be said for other chairs that I’ve moved around in restaurants).

201401 SukusukuES 5

9. The paint is non-toxic – a must for kids who like to chew on everything.


(above image taken from Yamatoya Singapore)

10. The high chair comes in the most wonderful colours (none of which are offensive, and they come in single tones). These will fit right into your home, depending on the colour scheme of your interiors!

201401 SukusukuES 6


The complete set costs only S$288, which includes the guard, table, a machine-washable seat cushion sewn in the prettiest hand-picked fabrics (the prints are seasonal and may vary from the ones I have here) and free delivery! Hold your horses though (what a pun, because the Year of the Horse is just round the corner, geddit geddit), because Yamatoya Singapore is holding a PROMOTION just in time for the Lunar New Year! Simply visit their website from 20th-29th January 2014 (promotion ends on 29th), and purchase the SukusukuES high chair at a discounted price of S$266. If you’re interested in the MaternaEU high chair, which is the premium option made of beech wood and only comes in Natural, it will be going for S$466 instead of S$488 during this period. Once you have purchased the high chair on the website, Yamatoya Singapore will call you to arrange for the next available delivery date and a variety of seat cushion designs will be delivered to you for selection. Yamatoya products are still not available in retail stores at the moment, but it is something that we can look forward to in the future.


(above image taken from Yamatoya Singapore)


Now, now. If you’re still with me after such a lengthy post, it’s time to reward you with the promise of a GIVEAWAY!

Yamatoya has kindly sponsored one SukusukuES high chair in Natural to give away to a lucky reader of mine (you have to be based in Singapore as Yamatoya does not deliver internationally). It comes with the guard, table, seat cushion and free delivery! Read on carefully on how you can win one (sorry, my site does not support Rafflecopter, so we’re going to do this old-school way, but I assure you, the efforts will be worth it!).

1. Like The Pleasure Monger on Facebook and share this blog post on your Facebook account. Remember to keep the post public and tag me (@The Pleasure Monger), so that I can see and verify it, should you win.

2. Follow The Pleasure Monger on Twitter and tweet this blog post on your account. Again, remember to keep the post public and tag me (@pleasure_monger), so that I can see and verify it, should you win.

3. If you have an Instagram account, post this following photo with this caption: I would like to win the Yamatoya SukusukuES Chair in Natural. Here’s how you can win it too – Again, remember to keep the post public and HASHTAG #tpmyamatoya, so that I can hunt for and verify it, should you win.


4. You can choose to do any of the above, or all, as many times as you wish between 15th-19th January 2014 (giveaway ends 2359h). Each share gives you one chance in the draw. So if you have shared the giveaway on Facebook 3x, Twitter 2x and Instagram 4x, you get a total of 9 chances.

5. IMPORTANT! This step is mandatory for me to pick a winner. Please comment on this blogpost after sharing in the following format:

Facebook: Username, Shared x number of times
Twitter: Username, Shared x number of times
Instagram: Username, Shared x number of times
Email: Given when logging in to comment, so make sure you enter a valid email address!

6. A winner will be selected randomly using I will announce the winner on this post and the various social media platforms, pass on the email address to Yamatoya Singapore, and the staff will contact the winner to arrange for delivery of the high chair.


*I was gifted one Yamatoya SukusukuES high chair in White to review, and one Yamatoya SukusukuES high chair in Natural to give away to a lucky reader. No monetary gift was received. All opinions expressed are entirely my own and written according to my experience in using the products. Sponsors have been notified that I am not obliged to write a review upon receipt of sponsored items, should I find the products unsuitable.

THE GIVEAWAY HAS ENDED! Thank you all for your participation!

You can now shop online at Yamatoya Singapore!


51 thoughts on “GIVEAWAY! Yamatoya SukusukuES High Chair worth S$288

  1. Heather

    Alright! I did all of the options!! XD

    Facebook: Heather littlebearries, Shared 1x
    Twitter: littlebearries, Shared 1x
    Instagram: littlebearries, Shared 1x
    Email: Given when logging in to comment

  2. thefashionpage

    hey … Great giveaway! Hope I can get lucky!
    Facebook: Username Janice Wong, Shared 1x
    Instagram: Username ice27, Shared 1x
    Email: Given when logging in to comment

  3. char

    Gimme chair now!!!! 🙂
    Facebook: Username Charlotte Teo Yang, Shared 1x
    Twitter: Username chaaarlotti, Shared 1x
    Email: Given when logging in to comment

  4. Jolin Moonzdestiny

    I hope to win this for my little boy ❤

    Facebook: Jolin Moonzdestiny, Shared 1x (will shared more)
    Twitter: I have no Twitter
    Instagram: I have no Instagram
    Email: entered when logging in to comment

    Thanks for the awesome giveaway 🙂

  5. June Lee

    Facebook Username : June Lee, Shared x 1

    Twitter Username : 1980June, Shared x 1

    Instagram Username : juneleety, Shared x 1

    Email: Given when logging in to comment

  6. Bernice Sum

    Hope To Win This For My Daughter As She Has No Proper Table And Chair For Eating…

    Facebook: Abi Gail Shared X 1 (More Sharing To Come Hehe)
    Instagram: abserendipity Shared X 1
    Email: entered when logging in

  7. jes

    Facebook: jeslyn gwee, Shared x 12
    Twitter: mrsliow, Shared x 2
    Instagram: mrsliow, Shared x 1
    Email: Given when logging in to comment

  8. Janette

    Hey, in fact we are looking around for a high chair for our little girl when I come across your blog and I like what I read 🙂 Thanks for the detailed write up and the giveaway and let’s hope the odds be in my favor of winning!

    Have liked and share on facebook and followed on twitter and tweet respectively, my user IDs:
    Facebook: Janette Tan (link:
    Share link:

    Twitter: @jjtomi
    Tweet link:

    Email: entered when logging in to comment

    oh, love the photos (especially the food ones) in your blog, they are so well-taken and make me hungry!


  9. Corine Ng

    Facebook: Corine Ng, Shared 1 time
    I couldn’t tag you on fb when I typed @The Pleasure Monger
    Email: Given when logging in to comment

  10. Jaime Chan

    Facebook: Jaime Chan Shared 1x
    Twitter: preciouzjustin Shared 1x
    Instagram: preciouz Shared 1x
    Email: Given when logging in to comment

  11. Chantel Tiong

    Facebook: chantelbxinz, Shared 1x
    Twitter: chantelbxinz, Shared 1x
    Instagram: chantelbxinz, Shared 1x
    Email: given when logging in to comment

  12. jes

    Facebook: jeslyn gwee, shared 5x again
    twitter: mrsliow, shared 3x again
    instagram: mrsliow, shared 1x
    email: given when logging in to comment

  13. Adrian Chan

    Facebook: Adrian Chan, Shared 2 times
    Twitter: @adr1anc, Shared 2 times
    Instagram: @adrian_c, Shared 1 times
    Email: Given when logging in to comment 🙂

  14. Kaelyn Ang

    Facebook: Kaelyn Ang 楚懿, Shared x 1
    Twitter: KaelynAng29, Shared x 1
    Instagram: kaelynang, Shared x 1
    Email: Given when logging in to comment


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