Heartfelt Makan: Well-Made Felt Food Toys At Its Cutest + Promo Code!

I am usually quite self-restrained when it comes to buying toys for the kids, limiting my purchases mostly to open-ended toys such as wooden building blocks. Most of the other toys that F and E have were gifted by friends and family. But throw me a cute play pretend kitchen and I go weak in the knees. That was how we ended up having a Kidkraft kitchen. Dangle those pots and pans and cake mixer and food toys in front me, and I salivate like a Pavlov’s classically-conditioned dog, complete with hearts shooting out of my lids.

Now, most of the food toys we have are wooden, and I love the quality and durability of these pieces. I don’t have much affinity for plastic ones because they don’t have a good weight to them and the cheap paint and labels often peel, but I have been eyeing felt food toys for a while now, having seen some really gorgeous ones on Etsy. But of course, felt food items are hand-sewn and really quite expensive; I managed to stay level-headed, and resisted the temptation to purchase them. There was no way I was paying $70 for a tiny tart that I can’t eat (or can eat…)!

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I was wondering what I should get my kids for Christmas when Santa swung by early. Heartfelt Makan, a local maker of felt food toys, contacted me and asked if they could send me a set for F and E to play with. I had a look at their social media profiles and their website and practically screamed, “YES, I, err, I mean my kids would love to receive them!”

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Aside from cooking up a storm in the international felt food scene (like the quintessential English breakfast or sarnie essentials or even a roasted chicken with moveable parts!), Heartfelt Makan does lots of makan true to our local food heritage. Chwee kueh, siew mai, char siew bao, potong ice cream, pineapple tarts, just to name a few! All these toys are handmade with high quality felt and polyester fill, and the stitching is solid to the point where the toys don’t tear at the seams even after some seriously hustling by my destructive toddler over the past few weeks.

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F pleaded to have a go at the felt food toys we were sent as soon as they arrived but I told her she had to wait because I would like to have the first personal encounter with them and to style them first. She was sorely disappointed but she stole a sneak peek and was dying to dive into the bamboo steamer to get to the dim sum nestled within. A few days later, I let her go wild with the toys and E snuck up behind her to stake a claim too. There was quite a bit of whinging because nobody wanted to share, and l was pleased as punch to see that nobody wanted to share a few weeks later. It’s proof that these felt food toys have longevity to their purpose. F and E have been playing with them, and this lucky mama has been served breakfast, lunch and dinner EVERY SINGLE DAY. Now, if only those are edible.

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You’d be pleased to know that the felt food toys are holding up well with my grubby toddler; they are in pristine condition, are not discoloured or dirtied, and the felt has not fuzzed.  I love that these toys add a different texture to their play pretend kitchen, the kids love to squish them and mix and match with their wooden food toys. They are really well worth the price and the local makan items are a great way to getting our kids acquainted with our heritage. I do hope to see Heartfelt Makan expand their range to include more of the different cuisines we have the privilege of enjoying with different ethnic cultures in Singapore, so fingers crossed on that!

Lunar New Year is just round the corner, and if you are keen to get those pineapple tarts for your children, or any of the other toys for that matter for someone’s birthday, simply spend $50 or more and take 10% off with the promotional code TPM10. The promo code is valid until 4 Feb 2017. Happy shopping!

Like Heartfelt Makan on Facebook to stay updated on products and promotions.

You can shop online at Heartfelt Makan.

*I was given a set of toys for the review. No additional monetary compensation has been received. All opinions expressed are entirely my own and written according to my experience in using the products/services. Sponsors have been notified that I am not obliged to write a review upon receipt of sponsored service/items, should I find the products/services unsuitable.

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